In the video that I watched from 1 Million Cups, Hailey Besheer spoke in her presentation
about MADI Apparel (Make a Difference Intimate Apparel). One of Hailey’s strengths was that she was
very confident in the beginning of her speech.
Hailey was speaking on her products and services that the donations from
people would be used effectively, and would affect other woman, give them
comfort, and a sense of understanding.
What I felt that was compelling about
what Hailey spoke of was the way she made the underwear seem like art in her
video (as far as her marketing strategy).
I liked that she used models and different people in her video, because
when she first opened up I was thinking “panties ok weird,” But then she
explained it a little better.
I felt Hailey spoke on why the
customers/people might want to buy their underwear in good detail. In Hailey’s presentation, some weaknesses that
I would say she had; was the slides. I
felt it was a little cluttered and I got lost a little.
I do not think that Hailey didn’t speak
much on the products and services that she offered and this could be considered
a weakness because we should know as the audience, what makes her different
from what’s already out there. Hailey did
not have to many answers, when people asked her about other marketing ideas,
other companies and retail stores.
Hailey did not seem like she researched too many of the other companies. I did not hear her introduce herself to the
audience and say her last name throughout the entire speech, to let us know
exactly who she was. I did not feel that
Hailey maintained backup plans, which we are reading about in our chapter in
our book (MCGRAW-HILL 2015). In
marketing you always want to have a plan b or a back up plan ready, just in case
things do not go as planned. Hailey
seemed a little startled and used non-fluency within her speech, and probably
should practice public speaking; this may be a good suggestion to help with
that. Hailey spoke about social media as
far as getting her information out, but I felt that also just going out and
giving out information in the community, and places that might do similar
things would help her spread the word.
Social media is not the only way to network and get information
out.
In conclusion, Hailey did well. Hailey discussed the main things that were
needed for her presentation. Hailey’s
products and services were all organized.
I felt overall that Hailey did well in my book for her presentation.
References
(Product Manager's
Field Guide 8)
Product Manager's Field Guide. McGraw-Hill Create. VitalBook file. Retrieved
April 1, 2015
